Diversity & Inclusion

Diversity includes more than characteristics, we are born with like skin color, size, hair type. Diversity also includes, ability and disability, sexual orientation, gender identity, language, etc. Who is sitting around the table? Who is missing? Who is being recruited or promoted? Who is modeling our product?

Inclusion is how you welcome and embrace diversity. How do you embrace, center and lift up diverse voices and identities? Inclusion is the idea that everyone should be able to be represented and use the same facilities, take part in the same activities, and enjoy the same experiences, including people who have a disability or other disadvantage.

How can diversity and inclusion effect a brand via advertising?

Diverse teams operating in inclusive cultures can offer ideas and viewpoints that help drive innovation and effectiveness for the business. In marketing, where a team that reflects the incredible diversity in the marketplace is much more likely to develop messaging and advertising that resonates with a broad spectrum of consumers.