Pyramid Seven LLC
boxer briefs for periods, not gender.
Pyramid Seven LLC, a Chicago-based company that I founded, creates boxer briefs for periods, not gender. The vision of this brand was to highlight the diversity of menstruators, while providing more options for people who menstruate. Pyramid Seven launched several digital, and social marketing campaigns that reached 70k potential customers and led them to Pyramid Seven’s site.
In this role I conceptualized storylines for both photo shoots (see photo’s on the right) and videos, which included creating scripts with PowerPoint, casting and directing, and scouting locations.
For professional relations purposes, I have represented Pyramid Seven in major news outlets including Mashable, Bustle, Huffington Post UK, Mic, Metro, Konbini US, and Windy City Times. Through these efforts Pyramid Seven had 200k web views, sold out of product, and was named “1 one 30 innovations that made 2017 a better place” -Mashable.
See Photos
The Care Plan is a Chicago based business that provides two primary services: A Care Map for your future, and Care Management services for your present. This unique and diverse company is helping people prepare for aging, while providing care giving consulting, and giving you the tools to map out your future.
While newly joining the team I’ve been able to doubled traffic on Facebook and increased engagement on Twitter by 5% in one quarter while utilizing the current marketing and social media plan. To maintain appeal, I have developed a new marketing, social media and video strategy, including working within a budget to build B2B opportunities with pertinent podcasts for interviews and sponsorship.